Usability
Usability of a Website is a measure of its ability to facilitate completion of users' intended goals, whether their goal is to complete a transaction or process, find information, or access customer service.
Galvanon's approach to Usability Studies and testing is based on heuristic, qualitative, and quantitative approaches around Galvanon's information architecture practices.
Throughout a testing session, the team of Usability Analysts carefully watches the users' actions and listens for feedback related to the design or interface. We look for design flaws that present obstacles to users' ability to complete simple tasks/use-cases. After gathering information related to how users are able to complete the tasks and reach their goals, we write recommendations to our clients on how to improve the users' experience.
Key components of creating a usable Web presence are ensuring consistency of terminology and navigation elements, the presence of a clearly defined process, and designing the Web site around customer goals.
A usable Web site goes a long way in providing a positive customer experience, thereby solidifying customer value management.